SIDC 2013 judges
SIDC 2013 (Sanitation Innovation Design Contest), had a distinguished panel of judges from across the globe. FIN India tried to ensure that their views and qualifications were made public so the contestants had a better idea about how to make their submissions truly unique and perfect.
The first judge to talk about SIDC2013 was Prof. Susan Reid who spoke about why she agreed to be a judge for the Sanitation Innovation Design Contest, “I believe that understanding how to successfully link between technology and market, particularly in terms of marketplace acceptance for new technologies, will be helpful in judging submissions for the sanitation competition.”
Dr. Susan Reid, a Professor in the Williams School of Business at Bishop’s University, Quebec, Canada, is an expert in the field of marketing and in particular, the area of new product development and innovation management. Through the combination of her science background (B.Sc. Honours Biology, Queen’s University, Ontario, Canada, 1986), her work and research experience with the biopharmaceutical and nanotechnology industries, consulting projects and board appointments (including for her own company and also for one of the largest technology venture capital firms in Canada), an MBA in International Marketing (McGill, 1991) and PhD in Marketing (New Product Development) from Concordia University in 2005, she brings experience and a keen interest to the table in terms of her understanding of how to bridge the gap between technology and market.
One of the other judges was Kim Visser. She works as a business adviser at WASTE, Netherlands and has a technical background in innovative product design, healthcare and water purification. She holds a Bachelor of Engineering degree with specialization in Industrial Product Design. She is going to be judging the business component of the entries and she encouraged the participants to look at all the stakeholders while designing the product. This included who was going to make it, who was going to sell it, who was going to buy it, who would use it, who would maintain it and who would dispose of it.
“As a designer it is your job to design a product that makes everybody happy. A common mistake is that you design something for one of the people involved, but the trick is to design something for all stakeholders and offer them all benefits by making the right choices for your product. Simple things can do the trick. For example, make sure that you keep an empty spot for the producer’s logo. Talk to the company that would sell the product and make sure it fits with their current ‘look-and-feel’. Make the product suitable for easy maintenance. Is it maybe even possible to recycle parts of the product?” She then further pointed out common mistakes that can occur in the design process and cautioned participants to ensure that their product can be manufactured. “Just think a little bit about how the parts should be connected and what kind of materials they are made of and how they are made and assembled together. If you had to make it, would it be impossible without special tools? Then it is most likely only worth the money for the tools, if you make a lot of them.”
We at FIN India, ensured that all the indicators for the judging were given out and explained on our Facebook page for the contestants to read and understand. These indicators were made by one of the other judges Gita Balakrishnan, who is the founder of Ethos, which partnered with us for the SIDC contest. She is a graduate from the School of Planning and Architecture, New Delhi, who completed practical training at the Centre for Building Performance and Diagnostics at the Carnegie Mellon University, Pittsburgh, USA. She underwent a training program on Stabilized Mud Blocks and other alternative methods of construction at Indian Institute of Science Bangalore. She has designed and constructed many buildings using alternative methods of construction in Bangalore. She moved to Kolkata in 2001 and started Ethos with the intention of making the architectural and civil engineering community alive to the changes happening globally and in our country in the field of architecture and construction. Ethos reaches out to over to 25000 students of architecture and civil engineering from around 500 college across India through interesting events. For Gita, “Ethos’ main objective is to be the wind beneath the wings of young minds that are to shape our built environment in the years to come.